CEO · Public figure · Model
Lidiana Solomon
Founder of Lidiana Business Group in Dubai. I’m a marketing specialist, promotional model and brand ambassador, taking Ethiopian style and storytelling to the world.
At a glance
About me
I’m Lidiana Solomon, an Ethiopian digital content creator, public figure, marketing specialist and entrepreneur. I began with lifestyle content and modelling, and I’ve grown that into international business leadership.
Today I lead Lidiana Business Group from the UAE. It brings my ventures together under one name: advertising, digital marketing, media, e-commerce and future investments, with a focus on trade and partnerships between the Gulf and Africa.
In Dubai I represent the city’s lifestyle, culture and travel experiences to African travellers. At home, I’ve been the face of brands that move people, connect them and help them grow. Whatever the project, I bring a marketer’s mind and a model’s eye.
Brands
Brand ambassador for the ride-hailing app’s growth in Ethiopia: digital rollouts, app adoption and public activations.
Brand partner and ambassador for their smartphone launches, from commercial shoots to launch events.
Promotional work for the beauty academy: student recruitment and its beauty services.
Campaigns for the money transfer service, about safe and easy transfers for the diaspora.Businesses
Interviews
Rakeb Alemayehu · No one to ask how to walk this path
Dawit Dreams · Which comes first, money or knowledge?
Adot Cinema · I want to be the best Lidiana
Dawit Dreams · Money buys things, not people
Seifu on EBS · Food, games and secrets
EBS · I grew up free, and most of my ads are international
Dawit Dreams · Paid well just for showing up
Seifu on EBS · 17,000 photos in a year
Amleset Muchie · Take the lead of your own life
Prestige Addis · Don’t put your hope in people
